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Splash in Fashion this Summer: The Top 5 Swimwear Brands of the Season

As the heat goes up, so does the desire to dive into water! From Pool parties and swimming sessions at the perfect tropical beach deserve to have the best outfit. Swimwear is no longer just a piece of clothing it has now become a statement piece to make your summer body shine.

Looking for the perfect swimwear when you’re shopping for vacation can feel like you’re drowning in choices. With the holiday season here, people are packing their bags, leaving chilly cities for tropical destinations and those crazy pool parties. Whether you’re planning beach days or a dip in the pool, the water is surely calling.

Part of the excitement is finding that perfect Insta-worthy swimsuit, so we have got you covered. Whatever your diving plans, we’ve put together a list of the top 5 Indian swimwear brands that offer breezy swimwear and resort wear for all your adventures to unfold without making a hole in your pocket.

Top 5 Indian Swimwear brands

  1. Marks & Spencers
    Marks & Spencer, or M&S, is one of my top choices. When it comes to lingerie and swimwear, they have something for everyone. It’s affordable, stylish, and has a pool full of options to choose from.
Swimwear the photo has been taken from Mark & Spencer's website
Picture Credit: Mark & Spencer website Swimwear

They offer a range of stylish swimsuits and bikinis in trendy cuts, prints, and colors for women.

M&S swimwear is great because they have a variety of options that cater to different styles. Whether you prefer two-piece sets, tankinis, rash vests, or traditional swimming costumes, they have something for everyone. Their designs are both sporty and elegant.

One of the best things about M&S swimwear is that it dries quickly and offers sun protection. So, you can make a splash in the water and then relax knowing you’re shielded from the sun’s rays.

  1. The Summer House

If you’re into simple, elegant styles, you’ll love The Summer House. Their swimwear features clean cuts and muted, solid colors that look stunning in their simplicity. What’s even better is that they’re a sustainable brand, so you can feel good about your choice.

The picture has been taken from summer house website
Picture Credit: Summer House Swimwear

One of the unique things about their swimsuits is that they’re reversible, giving you two looks in one. Plus, they’re made from econyl, a fabric created from abandoned fishing nets recovered from the sea. It’s a revolutionary approach to fashion that helps clean up our oceans while looking fabulous.

So, if you want to make a statement with your swimwear while keeping it simple and sustainable, The Summer House is the brand for you.


  1. Flirtatious

Flirtatious is all about combining style with practicality, creating swim and resort pieces in-house and only upon purchase. This deliberate, slower approach to fashion means they produce exactly what’s needed, minimizing excess stock and waste.

The picture has been taken from Fliterous
Picture Credit : Flirtatious

What’s cool is their customization options. You can choose from a range of colors, get made-to-measure sizing, and even pick your preferred brief styles. It’s all about making your swimwear fit you perfectly and reflect your style.


And guess what? Flirtatious is a hit among Bollywood celebrities like Tammana Bhatia, Sara Ali Khan, Janhvi Kapoor, and Deepika Padukone. So, if you want to feel like a star while lounging by the pool or strolling along the beach, Flirtatious might just be the brand for you.

  1. IZSI

Hey, have you heard about IZSI? It’s a fresh swim and resort wear brand that just hit the scene last year, founded by the designer duo Vezotolu Vadeo & Shilpi Mishra. What sets them apart is their commitment to unique designs and ethical production.

Picture has been taken from IZSI. Swimwear
Picture Credit: IZSI Swimwear

Everything from their prints to embroideries is crafted in-house and handcrafted by local artisans. They’re all about quality over quantity, so you won’t find mass-produced pieces here. Each garment is made with care and attention to detail, reflecting their passion for their craft.


Their debut collection is all about fun and style, featuring bikini sets in playful prints, along with unisex lounge shirts and beautiful cotton dresses perfect for lounging around. If you’re looking for something fresh and unique for your beach or poolside wardrobe, IZSI might just be the brand you’ve been searching for.

  1. Verandah

Verandah is a luxury travel brand that’s all about conscious fashion, deeply rooted in Indian design. Even new-age celebrities like Tara Sutaria have been seen rocking their swimwear!


What sets Verandah apart is its unique signature style, which features hand-illustrated prints, exquisite embroideries, and sustainable fabrics. They offer a range of resort wear, ready-to-wear, swimwear, and lifestyle products, all with a strong focus on sustainability.

Swimwear the Screen shot has been taken of Verandah website
Picture Credit: Verandah

The brand believes in luxury that doesn’t harm the planet, following principles of circular design. Founded by former investment banker Anjali Patel Mehta, Verandah’s pieces can be found in top-tier stores like Neiman Marcus and other premium retailers worldwide.


If you’re looking for fashion that makes a statement and supports sustainability, Verandah is a brand to check out.


In conclusion, as the summer heat rises, so does the desire for stylish swimwear. So here goes the top five swimsuit brands from Marks & Spencer’s affordable and stylish options to The Summer House’s sustainable and elegant designs, there’s something for everyone. Flirtatious offers customization for a perfect fit, while IZSI brings fresh and unique styles to the table. Verandah, with its conscious luxury approach, is perfect for those looking to make a statement while supporting sustainability. With these top 5 swimwear brands, you can make a splash this summer without breaking the bank or harming the planet.

Sudipta Bera
Author: Sudipta Bera

Content writer

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